5 Tips for Improving Your Wedding Calligraphy Website

Whether you are brand new in business or have been in business for a while, you likely know how important it is to have a strong wedding calligraphy website. A great website can not only help you get noticed by new ideal clients on Google, but it can also serve as a great “sales tool” for your business, showing prospective clients who you are and how you can help them. I recently redid my own website this year and so this feels extra top of mind for me, and today, I want to dive in a little deeper and talk about ways that I believe YOU can improve your own wedding calligraphy website today.

Just starting out? Click here to read 6 mistakes to avoid when starting a calligraphy business, or for more in depth and personal mentoring, I’m just a click away!

1. Your Website’s First Impression Should Show Off Your Client Experience

If you’re like most wedding calligraphers I know, you want your website to feel inviting, expressive, and memorable. When someone first lands on your website, you want them to immediately get a feel for what it’s like to work with you, from the tone in your website copy (more about that below) to your best images front and center.

2. Your Website Should Support Your Business Systems

If you’re new around here, you should know I’m a big fan of systems. One of the ways I like to do this is by embedding Honeybook forms directly onto your wedding calligraphy website. You can see an example on my own contact page here. Not only does this form help me send out a semi-personalized auto-responder after they inquire, it also allows you to stay organized on the backend too.

Click here to learn about 5 Honeybook automation tools you need to implement! If you’re ready to give Honeybook a go, check it out here (and get 25% off your first year!)

3. Easy Navigation is a MUST

When it comes to creating a wedding calligraphy website, striking the perfect balance between beauty and functionality is key. It’s important for your potential clients to easily find what they are looking for (whether that’s information about your services or easily making it to your contact form). Remember that your ideal clients are likely busy, and a stress-free, easy experience needs to start before they actually hire you.

4. Spend More Time on the Words on Your Website

Too often, I see wedding calligraphers caught up in the aesthetic of their new website (and I don’t blame them!) but the truth is, one of my biggest wedding calligraphy website tips is to spend more time thinking about the WORDS you want on your website. Here are 4 easy ways to do that:

• Identify with Your Audience: If your dream clients are brides with a penchant for handmade details, make that clear on every page!
• Clarity is Key: Have you ever heard the expression, “if you confuse, you lose.”? When writing your website copy, make sure that your message is as clear and it is clever. It’s easy to get caught up in fancy words or industry jargon, but that likely won’t elevate your website the way you might think it will.
• Use Testimonials as Trust-Builders: While it might be tempting to have a separate testimonial page, the truth is that you should have a mix of testimonials and other social proof scattered throughout your website to showcase credibility and increase trust. Nobody visits a “testimonials” page so make sure kind words from past clients remain front and center.
• Improve Your About Page: It might surprise you, but your About page is one of the most visited pages on your website (and here’s a little secret – it’s actually NOT supposed to be about you). Make sure your about page is focused on how YOU can help your ideal clients, and don’t be afraid to flex a little bit.

Looking for help with your website copy or blog writing? I’d happily recommend Kara at The Kara Report, who helps me with all things SEO, copywriting advice, and blogging!

5. Show Off YOUR Unique Personality

Last but not least, make sure you are letting your personality SHINE through your website. There are a million and one websites out there so it’s worth taking time to ask yourself how you can make YOURS stand out.

When I say personality, I mean more than just website copy. Your website should be a perfect reflection of your brand (and you DO have a brand if you’re running a business), so make sure that your brand photos, fonts, and color choices are all perfectly aligned with your business and the type of work you want to do.

I also need to take a second to give a HUGE shout out to Maddie at Madeline Wiggins Brand & Web Design. She is the brand designer between my new website and rebrand and I could not be more grateful that I chose to work with her. The whole experience was incredible and I truly have a brand that I believe attracts my ideal clients and reflects what it’s like to work with me as a whole.

Improving Your Wedding Calligraphy Website

Lastly, refining your wedding calligraphy website is an ongoing journey of expression, connection, and discovery. It’s okay if your website never truly feels finished, and you constantly refine it as you go (especially if you are in the early stages of your business).

If this resonates with you, my coaching and mentoring services could be the perfect fit for your next step in business. Alternatively, listen to my podcast for calligraphers and join the waitlist for my one-on-one Flourish in Biz Mentoring Program here!

This post contains affiliate links, which means if you make a purchase using my link, I earn a small commission. I only share products that I use myself and would be of benefit to you! Plus, purchasing through an affiliate link is a nice way to say “thank you” to creatives who are sharing their knowledge for free 😉