6 Mistakes to Avoid When Starting a Calligraphy Business
Embarking on a calligraphy business is an exciting adventure, blending your artistic passion with entrepreneurial ambition. With that in mind, I do think it’s crucial to be aware of the mistakes to avoid when starting a calligraphy business. As an experienced calligrapher and mentor, I’ve witnessed (and made!) countless key mistakes that can trip up emerging artists in this field. Recognizing and addressing these mistakes early in your career is essential to lay a solid foundation for sustained success and fulfillment as a calligrapher. Don’t worry – I’m here to help!
In this blog, I’m sharing the top six mistakes to avoid when starting a calligraphy business in 2024. Plus, if you’re seeking deeper insights or personal mentoring, I’m just a click away. Let’s dive in!
#1 Not Creating a Client Workflow
Establishing a well-structured client workflow is so important and stands as one of the biggest mistakes to avoid when starting a calligraphy business. Without it, you’re at risk of miscommunications and inefficiencies, which can adversely affect your budding reputation. As someone who has been in business for more than a few years, I can confidently say that a robust client workflow is the backbone of your business, guiding you through every phase of the client’s journey — from their initial inquiry to the final delivery and feedback. Implementing an effective system that efficiently tracks progress, manages appointments, and maintains consistent communication is pivotal in enhancing the overall client experience.
Be sure to visit my Instagram post where I dive into this topic in more detail, and offer SIX essential elements to enhance your client onboarding process.
#2 Not Automating Repeat Tasks
Whether you are a calligrapher or not, managing your time efficiently is crucial in any business. One of the key mistakes to avoid when starting a calligraphy business is not leveraging automation for repetitive tasks quickly enough. By utilizing tools for automating activities like scheduling social media posts, sending e-mail newsletter updates, or handling appointment bookings, you can free up valuable hours every week. This time saved can then be invested in enhancing your creative work or growing your business. Embracing automation is a strategic move, enabling you to concentrate on your core skill – crafting stunning calligraphy.
#3 Using Google Docs/Sheets for Contracts and Invoices
Another one of the common mistakes to avoid when starting a calligraphy business is relying solely on basic tools like Google Docs and Sheets for managing contracts and invoices. While these are excellent starting tools, they do not suffice as your business expands. Investing in specialized software or platforms tailored for creative businesses is a smart move.
Plus, advanced tools provide features such as automated invoicing, customizable contract templates, and superior data organization, which not only save time but also significantly enhance the professionalism of your brand and improve client interactions. While it might be tempting to stick to free tools now, remember that as your business grows it can be harder to switch. I usually recommend starting with a tool that will grow with you, even if that feels like an investment right now.
I go into more detail about this on my Instagram post here, don’t forget to follow me for more business tips.
#4 Comparing Pricing to Others
One of the most fundamental mistakes to avoid when starting a calligraphy business is not setting your prices thoughtfully. It’s essential to base your pricing on your own costs, skill level, and the income you aspire to achieve. While it may seem convenient to benchmark your prices against competitors or popular platforms like Etsy, this strategy will almost always result in undervaluing your unique craftsmanship. Take into account the quality of materials you use, the time and effort each piece demands, and the distinct style that sets your work apart. Your pricing should mirror the true value you offer, laying the groundwork for a sustainable and profitable business model in your calligraphy venture.
Struggling with pricing? Worry no more! My comprehensive pricing guide, crafted from my own experiences, is the perfect tool I wish I had when I first started my calligraphy business. Grab your copy today and simplify your pricing journey!
#5 Not Niching Down Fast Enough
Among the mistakes to avoid when starting a calligraphy business is the attempt to cater to everyone. Jack of all trades, master of none, rarely leads to success. Instead, concentrating on specific niches like wedding calligraphy or live events can boost your business growth. This targeted approach aids in developing deep expertise and a robust portfolio in your chosen area, thereby attracting clients who value and desire your specialized skills.
#6 Falling into the Comparison Trap
Listen – we have all been there! One of the hardest-to-avoid mistakes when starting a calligraphy business is failing to define your own version of success and getting caught up in comparisons with others. It’s natural to feel disheartened when seeing peers hit milestones or progress at a seemingly faster pace, but remember, every calligrapher’s journey is distinct, filled with unique challenges and victories. Celebrating small wins and setting realistic, achievable goals can help maintain motivation and perspective. Stay focused on your goals, your artistic voice, and the unique value you bring to the table!
Steering Clear of Early Obstacles: Mistakes to Avoid When Starting a Calligraphy Business
Navigating common hurdles is an inevitable part of your entrepreneurial journey, and understanding the mistakes to avoid when starting a calligraphy business is crucial for growth. If you find yourself seeking guidance or in need of a sounding board for your creative ideas, my coaching and mentoring services could be the perfect fit for you. Together, we can transform these challenges into opportunities, paving the way for a successful and fulfilling journey in the calligraphy industry.
And, stay tuned for something exciting I’m working on behind the scenes! Follow me on Instagram to get the latest updates as soon as they go live.
