Ready to Scale Your Wedding Business? 2 Things You Need to Do

Ready to scale your wedding business? It feels like everybody is talking about “scaling” lately, but nobody is breaking down exactly what it means (and what it takes) to scale your wedding business in 2024. But it sounds pretty good right? So in this blog post, I’m sharing my thoughts on what it really takes to scale your wedding business, drawing from my own experiences as a calligrapher and mentor. I’m excited to dive in and break down this (kind-of vague) concept a little more and show how it can be possible for YOU.

What Does It Mean to Scale?

To me, scaling a wedding business means having the capability to expand with ease, without being limited by constraints of time or money. It means having the capacity to grow and increase without limitations. To scale your wedding business, you need to be able to manage resources – both time and money – effectively. This requires creativity and strategic thinking, but as a mentor for wedding calligraphers and other creatives, I also know that it’s absolutely doable. Yes, even for you!

Now, let’s dive deeper into the 2 biggest things I believe you need to do to scale your wedding business.

1. Implement workflows and automations

It might surprise you given that I work in a very creative industry, but I’m a huge systems person! And if you want my honest opinion, implementing workflows and leveraging automations is one of the BIGGEST things you’ll need to do in order to scale your wedding business. Specifically, implementing workflows and automations will help you scale your wedding business in two ways:

1. By streamlining your workflow, you can ensure that your clients are getting the best product or service possible. This not only increases customer satisfaction, but it also allows you to raise prices and gain more referrals. When customers have a positive experience with you, they are more likely to refer you to their friends and family, building an organic referral network for your business.
2. By spending less time working “in” your business, you can not only carve out more time to make sure that you’re taking care of yourself, but also have the bandwidth to take on more clients and/or build new income streams. For example, I used to spend a lot of time doing administrative tasks that were essential to running my calligraphy business, but after automating them I was able to dedicate more time for creative projects. That allowed me to raise my prices while taking on fewer weddings (which, if you’re interested, I share more about here!). It’s also allowed me to set aside time to mentor other calligraphers, which has been an incredibly fulfilling way for me to diversify my own income streams!

Tools I Use to Help Me Scale My Wedding Business

Two tools I use every single day in my business are Honeybook and ClickUp. Honeybook is an incredibly powerful project management platform that helps me stay organized and track progress on client projects (specifically from the moment they inquire to the moment they pay their invoice). ClickUp is my go-to task management software that I use to help plan out my daily tasks and keep track of deadlines. As you likely already know, there are a lot of moving parts to running a business!

Both tools are essential to helping me run an efficient wedding business that I can scale so while the links above are affiliate links, just know I use both of them personally and highly recommend them to anyone who knows they need better workflows and automations in their business.

2. Outsource to free up your time

Outsourcing can help you free up your time, so that you can focus on what you do best and what makes you MONEY. Instead of spending hours on something that takes up your time and energy, like designing graphics, bookkeeping or even writing blog posts, consider outsourcing those tasks to save you valuable time. You can hire experts who specialize in the areas that are outside of your expertise, so that they can do the heavy lifting for you while you focus on growing your business. This allows you to spend more of your energy and resources doing what brings in the most revenue for your business. Plus – it’s not always as expensive as you might think!

Bonus: Hire a Wedding Business Mentor to Help Scale Your Wedding Business

When starting out in the wedding industry, it can feel overwhelming to try and balance all the aspects of running a business. I know firsthand how it can be difficult to balance setting up systems, marketing, or even knowing how much to charge for your services. Hiring a mentor or business coach can be so helpful in scaling your wedding business, allowing you access to their experience and knowledge without going through the “trial and error” process on literally everything.

If you are a fellow wedding calligrapher looking for help and guidance on growing your business, I offer one-on-one mentorship packages tailored to fit your needs. If you feel like I might be the right fit for YOUR business, learn more about working together here! I would be honored!