Why Investing In A Better Customer Experience Will Make You More Money As a Calligrapher

I will never stop talking about the importance of providing an incredible customer experience. If making more money as a calligrapher comes at the expense of my client’s and their experience, I don’t want it. Because at the end of the day? When clients are happy, they’re more likely to invest further in your services, and satisfied clients often mean MORE referrals.

On the blog today, I want to talk about how you can provide the ultimate customer experience and increase your revenue as a wedding calligrapher. I recently ran a customer experience workshop focused on this very idea—transforming every client interaction into what I like to call a luxury customer experience. To read more about what we covered in the workshop, check out this blog, here.

But first, are you new to calligraphy? Check out my guide on the 6 biggest mistakes to avoid when launching your calligraphy business. Or, for more experienced photographers looking for personalized guidance, check out my mentoring program designed specifically for calligraphers!

Alright, let’s get into today’s topic so you can make more money as a calligrapher!

It’s Easier to Sell to Someone Who’s Already Invested in You

First up on the reasons why a better customer experience will lead to you making more money as a wedding calligrapher, is that it’s easier to sell to someone who’s already invested in you. I’ve been at this for a while, and when someone has already chosen you because they love your work and trust you, they’re more likely to consider additional services you offer. Wedding planning is stressful, and clients appreciate working with vendors they trust. As long as you provide a top-notch client experience, of course!

People Prefer Fewer Vendors

On top of that, couples typically prefer to minimize the number of vendors they need to coordinate with. By expanding your service offerings, you can become a one-stop shop for their calligraphy needs! This not only simplifies their planning process but also enhances their experience working with you. I’ve seen this over and over again in my own business and it really is a win-win.

“Upselling” Doesn’t Have to be Icky If You Want To Make More Money as a Calligrapher

Those are just a couple of reasons why enhancing your client experience can make you more money. Because if you offer a service that your customers need and you don’t let them know about it, you’re doing them a disservice. It’s not just so you can make more money as a calligrapher.

Upselling doesn’t have to be icky, and in fact, it can be as simple as educating your clients on what you offer and how you can help them. Here are a few examples of how you can work “upselling” naturally into your client workflow:

• Example 1: If you’re working with someone on their envelopes, suggest your day-of services. There’s a good chance that they need place cards, a seating chart, or day of stationery but they haven’t thought about it yet.
• Example 2: If you’re creating one or two day-of pieces, suggest additional signage or stationery that they might not realize exists yet (bar signs are a good example of this). I’m not suggesting you be pushy, but again, you’re doing your client a disservice if they realize a month before their wedding that you offer something they didn’t realize and they don’t have time before their wedding day to order.

The key is to focus on their needs. How can you make their lives easier? How can you improve their experience working with you? This perspective shift makes the conversation about their benefit, not just your sales!

Ways to Improve the Client Experience (And Make More Money as a Calligrapher)

Improving the client experience is about anticipation, ease, and adding value (while hopefully, you make more money as a calligrapher!). Here are some actionable strategies to try in your calligraphy business:

1. Answer Their Questions Before They Ask

Over time, you’ll notice common questions that clients have. Start tracking these and compile them into a resource, like an email or PDF, that you can send to new clients. This proactive approach saves them time and shows that you’re organized and considerate. For instance, include FAQs about timelines, expected deliverables, and preparation tips.

2. Do Something That Stands Out

Differentiate yourself from other vendors with a unique personal touch. This could be as simple as sending a welcome video introducing yourself and explaining your process. Or, you might send a friendly text update during the project. These small gestures help build a stronger, more personal connection with your clients.

3. Make the Process Easy

Streamline every aspect of your service. Ensure it’s easy to book your services, pay invoices, and sign contracts. Use user-friendly software (like HoneyBook!) for these tasks. Additionally, make it straightforward for clients to provide you with the information you need. A smooth, hassle-free process significantly improves their experience and sets you apart as a professional.

For more on this read my blog, 5 Simple Honeybook Automation Tools That Will Make You More Efficient In Your Small Business!

4. Ensure They Have Everything They Need Right Off the Bat

From the moment they book, ensure clients have all necessary information. Provide clear timelines, and set expectations upfront. This helps them feel prepared and reduces any potential stress. You can also offer a checklist of what they should prepare before you start your work.

5. Surprise and Delight

Going the extra mile can leave a lasting impression. Consider sending a small booking gift or a personalized thank-you note. An email the week of their wedding with a final checklist or good wishes can also be a thoughtful touch. These surprises can delight clients and enhance their overall experience with your brand.

How to Provide the Ultimate Customer Experience 

Improving your client experience as a wedding calligrapher is a win-win strategy. It ensures your clients feel valued and taken care of, and you’ll make more money as a calligrapher too! Remember, the ultimate customer experience is about making things easier and more enjoyable for your clients. By focusing on their needs and continuously enhancing your service, you not only improve your client relationships but also open the door to greater business opportunities. Keep these tips in mind to elevate your service and watch your wedding calligraphy business thrive!

So, are you ready to boost your wedding calligraphy business? Make more money as a calligrapher? If so, book a free discovery with me to discuss how we can collaborate. I’d love to help you make more money as a calligrapher (and enjoy your life in the process!). Follow me on Instagram for daily tips and inspiration, and listen to my podcast for valuable industry insights and advice!