3 Things Wedding Pros Should Work On During “Slow Season”
When the wedding season slows down, it’s the perfect time to focus on those critical business tasks that will help you grow your business. Trust me – I know! And while we don’t really have a “slow season” in the wedding industry (it’s either wedding season or engagement season!), in this blog post, I want to share three essential things that I believe wedding pros should work on during the slow season. And in case you are curious – these don’t have to wait until January. I’m personally working on a few of these right now so that I’m ready to go for when the fall inquiries start to come in!
1. Improve your systems and processes
As a wedding calligrapher, I understand the importance of having well-developed systems and processes. After all, I want to do everything I can to make sure my clients have an exceptional experience with me. During the slow season, I want to encourage you to use your extra time to further improve your own systems and processes. Personally, I’m putting extra effort into organizing all of my tasks inside ClickUp and leaning into automation whenever possible. Having everything housed inside of ClickUp allows me to keep track of what needs to be done for each individual client and also helps me stay organized overall.
Looking to improve your client process this year? Read more about how a solid client workflow can help you grow your wedding business here.
2. Enhance your brand and website
If you follow me on Instagram, you know that’s what I’m working on right now!
Your brand and website represent your business and communicate your value proposition to your ideal client even when you’re not working. While that doesn’t always need to mean a complete new rebrand and website, I do believe it’s important to update your branding and website regularly to make sure you are always putting your best foot forward.
During the slow season, you can work on improving your visual identity, messaging, and user experience, or you can even hire a graphic designer and copywriter to develop a cohesive brand identity that reflects your personality and style if you feel like you don’t quite have it down yet. Trust me, by investing in your brand and website, you can differentiate yourself from your competitors, establish a luxury experience, and increase your conversion rate (at higher prices!).
For me, I worked with Madeline Wiggins Co (whom I HIGHLY recommend) to update my brand in a way that felt timeless, elegant, unique, and luxurious without losing the “me” in the brand. I’m also working on a new website to make sure that I’m offering visitors a seamless and easy-to-navigate experience. I want the first steps of working with me to feel easy. Stay tuned!
3. Start an email list
Starting an email list for your business as a wedding pro is not a necessity, but it is a great way to capture the attention of your ideal clients and keeps you top of mind. Offering some sort of lead magnet or opt-in gift can be enticing to potential clients and give them an idea of what services you offer (and a taste of what it’s like to work with you!). For example, my opt-in is a complete wedding decor checklist that fills couples in on all the details they need for their big day, plus information about what I can do for them. This provides them with a useful tool right away and helps me to establish myself as an authority in the industry. A true win-win!
Growing Your Wedding Business in 2023
As a wedding pro, you can’t afford to waste your slow season (unless you can – and then you do you). By focusing on improving your systems and processes, enhancing your brand and website, and starting an email list, you can better position yourself for success and growth in the upcoming wedding season. Remember to prioritize your most important tasks, delegate or outsource if possible, and track your progress to measure your results. By being intentional and proactive, you can take your wedding business to the next level and create a lasting impact on your clients and the industry. I will be cheering you on as you do!
