Should You Start a Podcast for Your Wedding Business?

Should you start a podcast for your wedding business? If you’ve ever thought about it, you’re not alone. But the space isn’t crowded yet. Most wedding-related podcasts are made for other professionals, not couples. That means there is still room to stand out. If you’re looking for a way to connect with more couples, build stronger relationships, and grow your network, podcasting might be worth your time.

Let’s look at what makes podcasting a smart or not-so-smart move for your business.

But first, Hi, I’m Alane, a wedding calligrapher turned mentor and founder of Write Pretty for Me. I help calligraphers and invitation designers grow profitable businesses with simple marketing and strong vendor relationships. If you’re thinking about a podcast or want better ways to connect with couples, start here.

Why Podcasting Matters for Wedding Pros Right Now

Couples spend a lot of time researching before they book anyone. They read blogs, scroll Instagram, and binge podcasts that help them feel more prepared. That’s why it’s worth asking: Should you start a podcast to connect with them earlier in the process?

Most podcasts in the wedding space are made for other professionals. Very few are created for couples. That’s a gap you can fill. A podcast lets you share your voice, answer their real questions, and build trust before they even reach out.

And the bonus? It’s not just a client tool. It can also help you connect with other vendors in the industry.

Looking for more ways to market your creative business? Read my blog on marketing tips for calligraphers to get practical, proven ideas.

Pros of Starting a Podcast for Your Wedding Business

Wondering if you should start a podcast for your wedding business? Here are a few reasons it can be a smart marketing move:

• Low competition: Most wedding podcasts are made for other vendors, not for couples. That gives you a better chance to stand out.
• Bingeable content: Couples planning a wedding often look for advice they can trust. If they find your podcast helpful, they’ll likely listen to more than one episode.
• Stronger client connection: Your voice helps build a sense of trust. By the time someone reaches out, they might already feel like they know you.
• Networking with other vendors: You can invite planners, florists, or other pros as guests. It’s a natural way to build relationships in the industry.
• Content you can reuse: One podcast episode can turn into blog posts, social media clips, or email content.
• It supports your brand: Sharing your style, tone, and advice helps people see what it’s like to work with you.

Want to work more closely with planners? This post breaks down how to build strong partnerships as a calligrapher.

Should You Start a Podcast for Your Wedding Business? The Cons to Know First

Before you decide if you should start a podcast for your wedding business, it’s important to think about what could hold you back. Podcasting isn’t for everyone.

• Takes time to plan and record: Each episode needs prep. You’ll need to outline what you want to say or set up interviews.
• Editing can be a hassle: If you’re not tech-savvy, you might need help editing your audio or learning the software.
• You may need some gear: A basic mic and quiet space are enough to start, but the sound should still be clear and easy to listen to.
• It’s a long game: You likely won’t get a ton of listeners right away. Building an audience takes time.
• You need to stay consistent: One or two episodes won’t have a significant impact. You’ll need to stick with it for a while to see results.
• Not everyone listens to podcasts: Some couples still prefer blogs or videos. A podcast should be part of your content strategy, not your only approach.

Ready to grow without burning out? Learn how to scale your handmade business with simple, sustainable steps.

Podcasting Builds Trust Before They Inquire

One reason to consider when wondering if you should start a podcast for your wedding business is the chance to build trust before a couple ever reaches out. When someone hears your voice, tone, and advice, they get a feel for your style and how you work.

That early connection matters. It can make the first inquiry feel less intimidating and lead to better conversations from the start. You’re not just sharing tips. You’re starting the relationship before they even contact you.

Do you need a clear plan to promote your work? This post covers how to create a simple marketing plan for your stationery business.

So, Should You Start a Podcast for Your Wedding Business?

If you want to stand out, connect with couples, and build authentic relationships, starting a podcast could be a good fit. It takes time and consistency, but the opportunity to build trust and expand your network makes it worthwhile. If you enjoy sharing helpful ideas and engaging in genuine conversations, podcasting might be the right move for you.

Want to feel more confident and prepared when working with clients? The Calligrapher’s Client Template Bundle has emails, pricing guides, proposals, and more, so you’re not starting from scratch every time.

If today’s blog got you thinking about how to stand out and connect with couples, check out my private podcast made just for calligraphers and stationers. It’s full of honest, practical advice on building a business and strong client relationships.

Looking for something more personal? My 1:1 mentorship helps you create a plan that fits your style, goals, and schedule. For a closer look at my daily work, follow me on Instagram.