July 25, 2023
If you’re anything like me, you probably swoon over those dreamy hand-lettered wedding invitations adorned with elegant calligraphy and personalized signs that add a touch of magic to every celebration. How each stroke and curve effortlessly dance on paper, conveying emotions and setting the tone for unforgettable events, is simply captivating. Please tell me I’m not alone! I love when couples prioritize adding personal touches to their wedding today. If you feel the same, I’m going to share seven steps for how to become a wedding calligrapher in 2023.
First, you’ll need to start by gaining a thorough understanding of the various pens and techniques used to create beautiful letters. Take the time to consider what types of weddings and projects you aspire to work on. I do have a brush calligraphy workbook to get you started, but there is no shortage of wedding calligraphy styles out there!
When it comes to mastering wedding calligraphy, practice and experience are key. I recommend having an idea of the types of weddings and projects you want to work on but don’t stress if you don’t have all the answers right off the bat. Give yourself the freedom to grow and discover new opportunities along the way.
Especially if you’re working on commissioned projects, it’s important to invest in high-quality calligraphy tools. After all, you don’t want to spend hours crafting a mirror seating chart only to have the ink smudge or to write on a jean bridal jacket only to have the ink bleed.
When it comes to high quality tools, you can try different things and explore through trial and error, but if you want an alternative, I’ve put together a comprehensive guide with all my top-notch recommendations, and you can grab this treasure trove of insights for just $14 USD. It’s a steal! Grab your copy here.
In order to become a wedding calligrapher, you need to gain clients. In order to gain clients, you need to build your portfolio. It can feel like a lot to get started, but it’s not as hard as it sounds. I have a few tips on how to do just that in this guide to booking your FIRST client.
This is something I’m incredibly passionate about. I’ve learned the importance of investing in mentors and education when starting my own business. The guidance and knowledge I gained through these experiences have had an incredible impact on my entrepreneurial journey. It can be hard to build a business on your own. Getting help from someone who has already achieved the level of success you aspire to can be a game-changer. A mentor can save you time, money, and tears while offering invaluable insights into your business.
My mentorship spots are currently closed, but if you think I might be the right fit for you, make sure to follow me on Instagram to hear when spots open next.
It’s not uncommon for creative entrepreneurs to choose their pricing based on what their competitors are doing, but that’s not the right strategy. Before you set your prices, consider the costs of doing business in your industry, and be sure to factor in enough money for savings and other investments. Don’t forget about taxes too! Make sure you have a good understanding of all the factors that should influence how much you charge for each product or service so that your pricing is fair and reasonable. If you want a little help, I highly recommend grabbing my pricing guide here.
If you’re looking to turn your wedding calligraphy hobby into a business, it’s important to treat it like one from the start, even if you don’t have your first customer yet. To establish a strong foundation, I highly recommend looking into setting up a Limited Liability Company (LLC) for your business. Obviously I’m not a lawyer or an accountant, but my understanding is that this legal structure will provide you with personal liability protection and separate your personal assets from your business assets, ensuring a smoother and more professional operation. By taking this step, you’ll be demonstrating your commitment and professionalism to clients and setting yourself up for success in the world of wedding calligraphy.
This is the exciting part! Once you have these steps set up, you can start marketing yourself and actively seeking out clients. It’s important to network with other calligraphers, wedding planners, and stationers as they can provide potential work opportunities. Additionally, don’t forget to spread the word to your friends and family, letting them know that you are available for hire. Building a strong network and expanding your reach will help you establish a thriving calligraphy business. Trust me – it’s been one of the keys to my success today!
Don’t forget to ask for reviews once you’ve completed your first (and second and third) wedding. Reviews are just as important as your portfolio when it comes to getting new customers and trust me, most of your couples will be happy to sing your praises over the stunning personalized pieces you created for them.
Whether you’ve been dreaming of becoming a successful calligrapher for years or only taking the first steps now, having guidance and support can make all the difference in establishing a profitable business. If you’re ready to become a wedding calligrapher, make sure to come say hi over on Instagram where I’m always sharing behind-the-scenes and business tips from my own wedding calligraphy business. I’d love to connect!