How to Get More Referrals from Past Clients and Wedding Pros

Today, we’re diving into a topic that’s super important for growing your business: getting more referrals. As calligraphers, we face a unique challenge – we’re not physically present on the big day, which can make it tricky to build those all-important relationships. But don’t worry! I’ve got some fantastic strategies to help you cultivate connections to boost referrals from past clients and wedding pros. Ready to get those referrals flowing? Let’s jump in!

Before we dive in to my tips on getting more referrals from past clients and wedding pros, I’ve got to ask – are you ready to take your calligraphy business to the next level? If you’re nodding yes (and I bet you are!) I’ve got you covered! Check out my mentoring program, designed specifically for ambitious calligraphers like you! For daily inspiration, come hang with me on Instagram, and don’t forget to tune into my podcast for juicy calligraphy tips and lessons! 

Wowing Your Past Clients

First things first, let’s talk about your past clients. These lovely people have already experienced your magic, so they’re perfectly positioned to sing your praises and send you more referrals. Here’s how to make sure they do just that:

1. Deliver Knockout Service: Remember, people will remember how you made them feel more than the work you did. Go above and beyond in your service. Be responsive, attentive, and genuinely caring. This gives them a reason to rave about you long after the wedding bells have stopped ringing.
2. Match Their Excitement: Wedding planning is a rollercoaster of emotions, and your clients are on cloud nine. Match their enthusiasm throughout the entire process! Get excited about their color choices, gush over their venue, and celebrate their love story. This energy is contagious and will stick in their minds when their newly-married friends start planning their own big days!
3. Incentivize Reviews: Reviews are gold, especially as most of the world heads online for pretty much everything. Reviews boost your SEO and your booking rates. Consider offering a small incentive for clients who leave a review. Maybe it’s a discount on anniversary calligraphy or a small piece of custom art. Whatever it is, make it worth their while!
4. Referral Gifts: This fall, I’m implementing a new strategy – referral gifts! If a past client refers a friend who books with you, send them a thank you gift. It could be a beautiful hand-lettered quote, a gift card, or even a bottle of bubbly. This not only shows your appreciation but also encourages them to keep those referrals coming!

You are reading about getting more referrals from past clients and wedding pros already, but do you want to know WHY going the extra mile for your clients is a game-changer? Check out my previous blog post on surprising and delighting your clients.

Winning Over Wedding Planners and Vendors

Now, let’s turn our attention to your fellow wedding pros. These relationships can be absolute gold mines for getting more referrals. Here’s how to nurture them:

1. Do Your Homework: When you’re collecting sign copy from clients, ask for their vendor information too. This allows you to familiarize yourself with the team and start making connections on Instagram or via email. A little preliminary legwork goes a long way!
2. Referral Incentives: Just like we do with couples, consider offering a referral discount to planners or vendors who send clients your way. They’re making your job easier by handling some of your marketing, so show them some love! It’s a win-win situation.
3. Coffee Dates: In the off-season, reach out to vendors for virtual or in-person coffee dates. This personal touch helps build genuine relationships beyond just business transactions. Plus, who doesn’t love a good coffee chat?
4. Year-End Thank Yous: For those vendors who’ve been referral rockstars, send a thoughtful thank you gift at the end of the year. It doesn’t have to be extravagant – even a beautifully calligraphed card can make a lasting impression if you want them to send you more referrals next year (or thank them for what they’ve already done!).
5. Share Your Work: When it comes to getting more referrals, don’t forget to send physical samples of your work to wedding planners. Seeing and touching your beautiful calligraphy in person can be so much more impactful than just seeing photos online.
6. Get Creative with Partnerships: Look for opportunities to partner with vendors who have physical spaces. Could you create stunning signage for a florist’s shop or a wedding venue? These collaborations can showcase your work to potential clients every single day.
7. Be Present (Even When You’re Not): Participate in styled shoots, vendor showcases, and open houses. While you might not be there on the actual wedding day, these events give you face-to-face time with both potential clients and other vendors.

Remember, building these relationships takes time and effort, but it’s so worth it. Don’t expect more referrals immediately. By focusing on delivering exceptional experiences to your clients and fostering genuine connections with other vendors, you’re creating a network of people who are excited to recommend you.

Get More Referrals from Past Clients and Wedding Pros

There you have it, friends! These strategies to get more referrals from past clients and wedding pros are your secret weapons for building lasting relationships and scoring those coveted referrals. Remember, it’s all about going above and beyond, showing genuine enthusiasm, and nurturing connections with both clients and vendors. Every little effort counts!

So, which strategy to boost referrals from past clients and wedding pros are you most excited to try first? I’d love to hear your thoughts! Drop a comment below or slide into my DMs on Instagram. Are you dreaming of taking your calligraphy business to new heights? I’ve got your back! Dive into my mentoring program for personalized guidance tailored just for calligraphers. And for on-the-go learning, tune into my podcast packed with insider tips and success strategies. Ready to create magic that’ll have your clients raving? Let’s make it happen together!