Marketing Tips for Calligraphers and Invitation Designers
If you’re looking for marketing tips for calligraphers and invitation designers, you’ve come to the right place. Whether you’re just starting out or want to book more of your dream clients, a few small changes can make a big difference. You don’t need to do everything at once. Start with what feels right for you, then build from there.
Hello! I’m Alane, a wedding calligrapher turned mentor and founder of Write Pretty for Me. I help calligraphers and invitation designers grow creative, profitable businesses with simple marketing strategies, clear systems, and strong vendor relationships. If you’re looking for more practical education, (like marketing tips for calligraphers that work), start here.
Define Your Niche
Your first marketing tip for calligraphers or invitation designers is knowing who you want to work with. Are you focused on weddings? Do you love working with event planners? Perhaps you’d like to assist brands with custom lettering or signage. The more precise you are about your niche, the easier it is to find the right clients.
Your niche isn’t just about what you do. It’s also about your style. Are you more modern or romantic? Do you like bold color or soft neutrals? Ensure that this message is conveyed in your messaging, photos, and pricing.
Work on Your Portfolio
One of the most practical marketing tips for calligraphers is to build a strong portfolio. It shows potential clients what you can do and helps them picture working with you. If you’re still growing your business, it’s fine to start small. Use styled shoots, mock-ups, or past client work to highlight your style and range.
Use clear, well-lit photos, and ensure that you include close-ups of your calligraphy, as well as full invitation suite flatlays. If you also offer envelope addressing or signage, be sure to display those as well.
Keep your portfolio easy to browse by grouping your work by color, style, or service type. This makes it simpler for people to quickly find what they’re looking for.
Need help setting yours up? Here’s a blog post all about building a portfolio.
Use Instagram Strategically
Instagram is an excellent platform for sharing your work and connecting with potential clients. But instead of posting to post, try being more intentional. Here are some quick tips:
- Post your best work.
- Tag vendors and venues.
- Use local hashtags and geotags.
- Show your process sometimes.
- Stick to a simple posting schedule.
Ready to get more focused on your marketing? Check out ‘How to Create a Marketing Plan for Your Stationery Business‘ for a step-by-step approach that feels doable.
Marketing Tips For Calligraphers: Collect and Share Client Reviews
Happy clients are your best marketing tool. A kind review builds trust and gives new clients a sense of what it’s like to work with you. Here’s how to make the most of them:
- Ask for reviews after each project
- Share reviews on your website and Instagram
- Use screenshots
- Keep it real
Fun Marketing Tips for Calligraphers and Invitation Designers
Marketing doesn’t have to feel stiff or overly polished. Adding a little personality can help you stand out from the crowd. Share the things that make your business feel human, your workspace, what you’re working on today, or even a behind-the-scenes look at packing an order.
Not every post needs to be tied to a sale or a service. People connect with people. When they see that you enjoy what you do, it builds trust and makes them more likely to book you.
If you want a little inspiration, here’s an example of how marketing can be fun and still work well:
Seasonal and Evergreen Marketing Tips for Calligraphers and Invitation Designers
It’s a good idea to mix seasonal content with evergreen content. Seasonal content includes items such as holiday cards, Valentine’s Day envelopes, and wedding trends for spring and fall. These posts catch attention because they feel timely, and people often search for them during certain times of the year.
Evergreen content, on the other hand, works all year long. Think FAQs, your booking process, or tips for choosing paper and ink. This type of content continues to work for you even when you’re not posting every day.
Create One Long-Form Piece of Content You Can Repurpose
Creating one longer piece of content can save you time and help you stay consistent. This could be a blog post, a YouTube video, or even a detailed Instagram caption or carousel. The goal is to create something that can be easily repurposed into smaller pieces.
Want to grow without burning out? Read this next: How to Scale a Handmade Business for practical ways to build a business that supports your life, not the other way around.
Simple Marketing Tips for Calligraphers and Invitation Designers
Marketing doesn’t have to be overwhelming. Start small, focus on what makes your work special, and keep showing up. With a few of these marketing tips for calligraphers and invitation designers, you’ll be on your way to attracting the right clients and enjoying the process too.
Want to feel more confident and professional when working with clients? The Calligrapher’s Client Template Bundle includes ready-to-use emails, pricing guides, proposals, and more, so you’re not starting from scratch every time.
If today’s blog on marketing tips for calligraphers and invitation designers got you thinking about how to stand out and build real connections, I’ve got more for you. My private podcast is explicitly designed for calligraphers and stationers, offering honest advice on growing your business and building lasting relationships.
Prefer something more personal? My 1:1 mentorship program helps you create a personalized plan that aligns with your goals, style, and schedule. And if you’d like to see what my day-to-day life looks like, feel free to follow me on Instagram.
