Apply Now!

Flourish in Biz Enrollment is open through May 26!

Run Your Business Like the Premium Service It Already Is.

You're talented. You're booking clients. The work you deliver is genuinely good — and the people who hire you know it.

But somewhere between the inquiry and the offboarding, things fall on you in a way they shouldn't. The backend doesn't match the work. The process isn't as clear on your client's end as it feels on yours. And you're still the one holding everything together through memory and sheer will.

Apply to join Flourish in biz

Summer cohort kicks off June 8!


Flourish in Biz

Build the foundation. Lead with confidence. Stop holding it all together by yourself.



Doors are open to the proven, 12-week group coaching program created by a calligrapher for calligraphers that walks you through messaging, client experience, and systems in the right order, so your business runs like something you built on purpose.

enrollment is open for the summer 2026 Cohort of

Flourish in Biz changes that!

They're operating in scattered pieces across a notes app, a Gmail thread, a HoneyBook tab you set up once and never really finished, and a to-do list that resets every Monday. And you're filling in the gaps with your memory and your energy in real time, just to keep things moving.

You keep cycling back to marketing and visibility, hoping that more bookings will make your business feel better.

Let me guess...

The real issue isn't that you need more leads. It's that your talent, your process, and your backend are disconnected — and you're the one holding them together through memory and hustle, quietly exhausted by a business that only works when you're fully "on." That's the order problem.


You're talented. You're booking clients.
So why does your business still feel hard?

More visibility doesn't fix it. More content doesn't fix it. A prettier Instagram doesn't fix it.

What does fix it: building each piece in the right sequence, so they work together instead of pulling against each other. So you stop being the thing that holds your business together — and start being the one who leads it.


Your talent is doing one thing. Your messaging, your process, and your backend are doing something else entirely.

You rewrite inquiry responses from scratch because nothing is templated and every client feels a little different, so you just start over every time.




You stall on proposals because you're not fully confident the price matches what you're delivering — and you can feel yourself hedging right before you hit send.





Clients are asking "what happens next?" more than they should be, which means your process isn't landing as clearly on their end as it feels on yours.






You've tried to fix it — a course, a YouTube deep-dive, a free guide that gave you a quick win, but not much support after. And you're still here.







Apply Now for the Summer cohort

Confidence isn't something we summon. It's something we build.

Enrollment closes May 26. The summer cohort kicks off June 8.


This isn't a course you consume and close. It's 12 weeks of doing the actual work — with curriculum that walks you through each layer in sequence, live coaching calls where you get real-time feedback on what you're actually building, and a room full of calligraphers going through it at the same time you are.

The goal isn't just a cleaner backend. It's the version of you who sends a proposal without hedging, takes a day off without her inbox unraveling, and walks into every client interaction knowing exactly what happens next — because she built it that way.

A 12-week group coaching experience for calligraphers, stationers, and live event artists who are ready to run their business like the premium service it is.

Flourish in Biz

Allow me to introduce you to

I've gone from holding on for dear life to actually feeling a step ahead of the game for once!

— Meredith, LowCountry Paper Co.

You'll walk away with clarity on who you serve, what you offer, AND you'll be armed with the templates, workflows, and automations to create a luxurious experience for your clients so they feel like they're your only client.

I built a six-figure calligraphy business — and then watched it become something I genuinely didn't want to run anymore.

Not because the work wasn't good. It was. But because I had built the whole thing on hustle, memory, and showing up fully every single day. There was no foundation. Just me, holding it together.

So I burned it down. Not dramatically — but intentionally. I rebuilt Write Pretty for Me from the ground up, in the right order this time: messaging first, then client experience, then systems. I stopped rewriting things from scratch. I stopped dreading proposals. I stopped being the only thing keeping my business running.

And once the foundation was solid? I had the capacity to build something entirely new on top of it — Flourish in Biz, the coaching program I wish had existed when I was rebuilding.

I've now worked with 50+ calligraphers through this framework. The pattern is the same every time: it's not a talent problem, it's not a visibility problem, it's not even really a systems problem. It's a sequencing problem. Build it in the right order, and everything else starts to click.

Apply to join Flourish in biz

Hi, I'm Alane!

If you've invested in programs before and you're still here — that's not on you. There's genuinely good content out there on messaging, on client experience, on systems. But nobody has been teaching you the full framework — the strategy underneath all of it, and why building each piece in a specific order is what actually makes it work. The individual pieces aren't the problem. The order is.

Here's what we build together — in order


Three Pillars. One Sequence.
Everything Clicks.

We start with your ideal client and your unique value, and we turn that into language you can use everywhere — in your emails, on your website, in every conversation. Not borrowed language. Not templated language. Yours.

We build it from your best bookings, your client patterns, and the specific words your ideal clients already use when they describe what they need. So instead of staring at a blank screen trying to figure out what to say, you already know.

Clear messaging is also what stops you from over-explaining your packages, shaving a little off your quote just to feel safer, and pitching yourself for opportunities you're actually overqualified for. Once you can clearly articulate your value, you stop softening it.

Messaging That Attracts

01

03

Systems That Run Without You

02

A Client Experience That Converts

Once the experience is mapped, we actually build it. Templates, workflows, automations — all of it set up inside HoneyBook so it runs without you holding it together. Not just planned. Actually built.

Every email, every touchpoint, every next step — templated and automated so you stop starting from scratch every single time. The proposals you used to spend hours on now take twenty minutes. The follow-ups that used to fall through the cracks go out automatically.

And when your business runs whether you're "on" or not — that's when the confidence shift happens. Not because you told yourself to be more confident. Because you built the proof.

03

Systems That Run Without You

03

Systems That Run Without You

02

A Client Experience That Converts

02

A Client Experience That Converts

Once your messaging is clear, that pours directly into your client experience. We map your full client journey from inquiry to offboarding — not just what you're doing at each stage, but what your client is actually experiencing.

This is what turns a "let me think about it" into a quick yes. This is where referrals start coming in from planners without you ever having to ask. This is why clients start leaving reviews that say things like "your process was so smooth" — not because you got lucky, but because you designed it that way.

It's also what makes the budget stop being the objection. When your experience feels premium from the first touchpoint, the number makes sense before they even get to it.


Apply to join Flourish in biz

When you take the Instagram handles you've been following and turn them into actual people who are figuring it out right alongside you, something shifts. The comparison softens. The imposter syndrome quiets a little. You stop thinking everyone else has it together — and realize we're all building this in real time, just some of us are doing it with a structure underneath us now.



Apply Now!

On calls, in the community, reviewing your messaging and your templates as you build them. This isn't a course you buy and never open.






Alane in the room with you every week 

Going through this at the same time — support, accountability, cross-referrals, and the reminder that you're not the only one figuring this out.






A private community of calligraphers

Summer cohort kicks off June 8!



So implementation actually happens, and you're never stuck on the "how" or losing hours on YouTube University. 





Full HoneyBook walkthroughs and tech tutorials

At every stage, the blank page is gone. You start from something every time.





Worksheets, templates, and plug-and-play resources

Walking you through messaging, client experience, and systems in that order — available as video, audio & podcast format so you can learn in a way that fits your real life.





Step-by-step curriculum modules

Real-time feedback from Alane on your actual work, not generic advice. This is where you're not just learning — you're building and doing. Inside the program, during the program, with real support.






12 weeks of Live Group coaching Calls + implementation support

What's Waiting for You When You Enroll

Built differently changes everything.


— Meaghan, Lucky 13 Letters


Real results from real calligraphers.

This program gave me the confidence to raise our minimum investment by 10X. The best part? We're booking leads who want to make that investment!


This is what it looks like when the foundation is finally in place.


Before Flourish in Biz, I was just guessing on things to work on next and was always procrastinating because I was second-guessing and overthinking all of my responses. Now I have a clear roadmap of what I need to put in place, and I am able to reply with confidence because I know the value I bring!


— Echo, Echo Art and Design

Apply to join the Summer Cohort of Flourish in biz

This program helped me build a seamless experience for the client and, more importantly, for me. At a time in my life when things work-life balance is more important than ever, and I don't want to spend all of my extra time behind the scenes, this program allowed me to build out processes to help me preserve the most precious thing to me: time.



— Courtney, Courtney Eyethridge

I'm no longer trying to appeal to all of the potential wedding clients, just the ones I want to work with, so my messaging and experience are catered to their wants and needs. I'm fully committed to automating the little things that I used to do manually (that would fall by the wayside when I got in the weeds ... which in turn affected my timelines ... which made me feel discombobulated) so I'm no longer relying on my brain to remember eleventy-million things.



— Meredith, LowCountry Paper Co. 

Before FIB, I was doing everything: emails, proposals, thank yous, etc., from scratch. Now I have templates in place that are easily accessible and editable that I can turn to when inquiries come in, and they make me look and feel more professional. This program helped me go from feeling like I had no idea what I was doing to actually feeling like a business owner. You’ll walk away with knowledge, but also new friends who are in a similar position and will cheer you on. 




— Alison, Yox Lettering

I'm no longer trying to appeal to all of the potential wedding clients, just the ones I want to work with, so my messaging and experience are catered to their wants and needs. I'm fully committed to automating the little things that I used to do manually (that would fall by the wayside when I got in the weeds ... which in turn affected my timelines ... which made me feel discombobulated) so I'm no longer relying on my brain to remember eleventy-million things.



— Meredith, LowCountry Paper Co. 

Before the program, things were slipping through the cracks, and I was making simple mistakes that were costing my business money. I had no lead follow-up, rarely asked for reviews, and my overall communication with clients was lackluster. Flourish in Biz helped me streamline my process so I could communicate better with clients, made following up with leads a breeze, and helped me feel more confident overall in asking for reviews and increasing my pricing.  




— Lauren, Thick & Thin Lines

Watch before it expires May 26.

start here!

The calligrapher hitting five-figure months isn't doing more than you.

She just built her business in the right order.

Get the Client Kickstart Bonus.

Early Bird Bonus - Apply by May 19

to keep you on track and in motion




Personalized check-ins through Week 6 

before the cohort begins to map out your personalized client-getting action plan


A private 1:1 strategy call with Alane

not just talk through it



A defined framework to actually execute that plan

I don't just want you to build your foundation. I want you to get a real win before you even finish the program.

Everyone who applies by Monday, May 19, and enrolls by or before May 26th, will receive:

This bonus is only available for applications submitted by Monday, May 19.

Apply by may 19!

— Meredith, FIB Grad

If you've ever had that Groundhog Day feeling that you're stuck in a never-ending loop, you've exhausted all of the freebies, and you don't want to let another self-paced course end up half-finished — this is the program for you.




— FIB graduate

I didn't expect to feel so understood with where I was at. I thought everyone else had it all together.





— FIB graduate

I feel in control and confident — like I'm actually moving forward. I didn't feel like the CEO of my business before this. Now I'm making business decisions, not just artist decisions.






The goal is simple: build and execute your client-getting strategy together so you have real momentum — and ideally, a new booking — before you're halfway through Flourish in Biz.


Summer cohort kicks off June 8. Applications close May 26.


vip

VIP is for the creative who wants more hands-on strategy and knows the most powerful work happens when someone is looking directly at your business.






$4,600

Everything in Base, plus...

Three private 1:1 one-hour coaching calls with Alane during the 12 weeks

A private messaging channel for direct access throughout the program

Dedicated material reviews — your messaging, templates, and workflows as you're actively building them

Apply to join

or $850 deposit + 3 payments of $900




$3,200

12 weeks of live group calls + replays

Full curriculum modules — video, audio, and podcast format

Worksheets, templates, and plug-and-play resources

Full HoneyBook walkthroughs and tech tutorials

Private community channels for feedback, accountability + support

Apply to join

or $1,100 deposit + 3 payments of $1,300





Build the foundation. Lead with confidence. Stop holding it all together by yourself.



Base

Both tiers give you the full Flourish in Biz experience. The difference is how much direct access you want with Alane during the 12 weeks.



Ready to build the foundation?
Here's how to join.

Investment

my messaging feels clearer, more authentic, and my process feels polished and professional but still fun! 

Before Flourish in Biz, I was hesitant about my pricing. I constantly second-guessed whether or not my pricing matched my process. This program helped me go from piecing things together one inquiry at a time to systems and process. You'll walk away with confidence that you are pricing your worth! 

— Queena, Created by Queena

Alane helped me see that I could release the projects that felt safe and reach for the projects (and therefore, pricing!) that I actually wanted and knew I could get. After not having one in place for nearly 5 years, I'm ready to up my minimum again after 12 weeks in the program. My average proposal is now about triple the minimum we originally set.

I set a minimum investment price during the program, and haven't had an inquiry anywhere close to that minimum since!

— Katie, Knockout lettering Co.

This program completely changed my perspective on my business and gave me so much confidence. 

— Meaghan, Lucky 13 Letters

I now understand the huge value I provide by solving problems for my clients before they can even think of them! I'm no longer afraid to discuss budget in the first conversation. I feel certain that my email communications are professional and timely- no more waiting days to respond! I'm confident that I'm the expert that my clients need and I feel like that finally shows.

You used to be run by your business.
Now you lead it.

Fast-Forward 12 weeks

You sit down to respond to an inquiry. Instead of staring at a blank screen trying to figure out what to say, it takes you ten minutes — because you already know exactly what to send and what comes next.

You're no longer rewriting your proposal from scratch, talking yourself down on your pricing right before you hit send, or quietly bracing for "that's a little out of our budget." You just send it.

You start hearing feedback you haven't heard before: "Your process was so smooth." "I never felt confused about what was happening next." Planners start mentioning your name to couples without you ever having to ask.

Your emails that used to take two hours now take ten minutes. Your inquiries are converting instead of going quiet. Your project values have gone up — not because you started posting more, networking harder, or lowering your prices, but because your process makes the price feel worth it before they even get to the number.

And instead of your bookings feeling random, referrals are coming in on their own, your calendar is filling without a push, and the whole thing feels like it's building instead of starting over every season.


That's not a lucky month. That's what a real foundation does.


Apply Now!

This is what we build inside Flourish in Biz.




Apply to join Flourish in biz

Before You Apply


You've got questions.
I've got answers.

The application takes a few minutes. If it feels like the right fit, we'll talk about next steps. If it's not, you'll leave with clarity on where to go.


Those other programs didn't fail because the content was bad. They failed because they taught each piece in isolation. A messaging course here. A systems tutorial there. None of it connected, and none of it was built in the right order.

Flourish in Biz is built around sequence. Messaging first. Client experience second. Systems third. When you build in that order, each layer directly feeds the next — and everything starts working together instead of pulling in different directions. That's the difference.

I've invested in help before and I'm still dealing with the same problems. How is this different?

The work you're doing right now — the reinventing, the rewriting, the starting from scratch — is costing you more time than this program will. Curriculum is available on-demand in video, audio, and podcast format so you can learn the way that works for your schedule. Calls are recorded if you can't make it live. Most students don't feel like they "added" 12 weeks of work. They feel like they finally stopped spending energy on things that were eating their time without a return.

I'm really busy. How am i supposed to add 12 more weeks of work to my plate?

Yes. We have step-by-step HoneyBook walkthroughs and tech tutorials inside the program specifically so you don't hit a wall the moment implementation starts. And Alane is in the community all week — if you get stuck, you ask, and you get unstuck. You don't need to be techy. You need a clear process and a roadmap. That's exactly what this provides.

I'm not tech-savy. Will I be able to set up workflows and automations?

The strategy and sequencing inside Flourish in Biz applies to whatever CRM or project management tool you're using. HoneyBook is the primary platform Alane teaches and walks through in tutorials, but the framework transfers. If you're on a different platform, the process you build still works — you'll just set it up in your own tools.

What if I don't use HoneyBook?

The summer cohort kicks off June 8, 2026. Enrollment is open through May 26. If you want the Client Kickstart Bonus — the private 1:1 strategy call before the program begins and personalized check-ins through Week 6 — you'll need to apply by May 19. After May 26, enrollment closes and the next opportunity to join will be the fall cohort.

When does the summer cohort start, and how long does enrollment stay open?

Both tiers give you the full Flourish in Biz experience — curriculum, calls, community, templates, HoneyBook support, all of it. The difference is access. VIP includes three private 1:1 coaching calls with Alane during the 12 weeks, a private messaging channel for direct questions, and dedicated material reviews on your specific business. If you know that having someone look directly at your business — your messaging, your templates, your specific situation — would make a real difference, VIP is built for that.

What's the Difference between Base and VIP?

The foundation isn't what you build after you arrive.
It's what gets you there.

The application takes a few minutes. If it's the right fit, we'll talk about moving forward. If it's not, you'll still walk away knowing exactly what's been holding things back — and what to work on first. Either way, you won't leave empty-handed.

Before you go...

Flourish in Biz is 12 weeks. It's a real commitment. And it's the thing that makes everything else you're trying to build actually work.


Enrollment closes May 26. The summer cohort kicks off June 8.
Apply by May 19 to claim your Client Kickstart Bonus.



Apply to join Flourish in biz

There's a version of this where you keep trying to fix things one piece at a time. A slightly better inquiry email. A new offer. A rebrand. And six months from now, you're still dealing with some version of the same problem — because none of it connected.

And there's a version where you build it in the right order — messaging, then client experience, then systems — and your business stops running on your energy and starts running on a real foundation.

That's when your confidence shifts. Not because you decided to be more confident. Because you built something that actually backs you up.

Your pricing feels backed by something real. Your time off stops feeling like a risk. You stop showing up to client interactions hoping it goes well and start showing up knowing it will — because you designed the process that makes it go well.